Meta Ads Account Audit
Find out exactly where your advertising budget is going.
We review your current campaign structure, audience allocation, creative performance, purchase tracking, and acquisition economics.
For Shopify, Amazon & DTC brand owners
Meta Ads ManagementYour Meta Ads Should Be Making You Money.
Not Just Getting Clicks.
Stop guessing which ads work. Start building a predictable customer acquisition system.
We help ecommerce brands turn Meta advertising into a structured growth engine using high-converting creative, profitable campaign architecture, conversion-focused landing pages, and ongoing optimization.
Book my free Meta Ads strategy callFree strategy consultation · Custom growth recommendations · No obligation
Includes your free 10-page TikTok Shop strategy document.
BUILT FOR MODERN COMMERCEShopifyAmazon → DTCSupplementsBeauty & wellnessCPG
The strategy, explained
See the thinking behind your next growth move.
Book my free Meta Ads strategy call
Free call + your free 10-page TikTok Shop strategy document.
The problem isn't your ambition
Your Product Is Selling. So Why Aren't Your Meta Ads Profitable?
You've already done the difficult part. You built a product, launched your store, acquired customers, and proved people want what you're selling.
But Meta advertising feels like a different game. You increase your budget. Costs go up. You launch more creatives. Meta spends on the same two ads. You try new audiences. Nothing improves.
And every time you open Ads Manager, you're wondering whether you're actually making money.
Sound familiar?
Your customer acquisition cost keeps increasing.
Your campaigns generate traffic but not enough purchases.
You're testing ads without a clear creative strategy.
Your ROAS looks good, but your profit doesn't.
You're paying to advertise to existing customers.
Your agency reports impressions and clicks instead of contribution profit.
You can't increase your budget without performance falling apart.
You don't necessarily need more ads.
You need a better advertising system.
Find out what's holding back my adsIncludes a free call and 10-page TikTok Shop strategy document.
Introducing your growth operating system
One connected system. Not another disconnected ad account.
One connected system for finding customers, converting traffic, and scaling what works.
Most agencies focus on campaign management. We focus on the entire process that makes advertising profitable.
01
Product economics
02
Creative
03
Offer
04
Landing page
05
Acquisition
06
Retention
07
Profit reporting
Profitable advertising isn't one winning ad. It's a system that keeps producing and testing new opportunities.
What you get
Everything Your Brand Needs to Launch, Manage & Scale Meta Ads.
DELIVERABLE 02
Profit-First Campaign Architecture
Build campaigns around profitable customer acquisition.
We organize advertising around your business's actual economics instead of chasing arbitrary ROAS targets.
- Break-even CPA calculation
- Target acquisition cost
- Prospecting campaign structure
- CBO strategy where appropriate
- Broad audience testing
- Existing-customer audience controls
- Campaign budget allocation
- Scaling and optimization rules
THE OUTCOME
A campaign structure designed to grow with your budget.
DELIVERABLE 03
High-Converting Creative Strategy
Stop guessing which ads to make next.
We develop creative concepts around the different reasons customers buy your product.
- Founder-led advertisements
- Product demonstrations
- Problem-and-solution storytelling
- UGC-style product content
- Product comparisons
- Ingredient and quality transparency
- Customer objections
- Offer and bundle promotions
THE OUTCOME
A repeatable creative testing process instead of relying on one viral ad.
DELIVERABLE 04
Landing Page & Offer Optimization
Turn more advertising clicks into customers.
A great Meta ad cannot compensate for a weak product page. We identify conversion friction and recommend improvements across your Shopify purchase experience.
- Product page analysis
- Above-the-fold optimization
- Offer and bundle strategy
- Mobile conversion improvements
- Trust and credibility elements
- Checkout friction review
- Product positioning recommendations
THE OUTCOME
A more effective destination for paid traffic.
DELIVERABLE 05
New Customer Acquisition Management
Acquire customers without blindly increasing spend.
We manage prospecting campaigns, introduce new creative tests, review performance, and allocate budget according to your acquisition targets.
- Sales campaign management
- Creative testing structure
- Budget pacing
- CPA monitoring
- Creative fatigue analysis
- Campaign optimization
- Scaling decisions
THE OUTCOME
A more disciplined approach to acquiring new customers.
DELIVERABLE 06
Retention & Repeat Purchase Strategy
Your first sale shouldn't be the end of the customer relationship.
For brands with sufficient customer volume, we build a separate strategy for existing customers.
- Recent customer segmentation
- Lapsed customer audiences
- Replenishment messaging
- Bundle and cross-sell campaigns
- New product promotions
- Repeat purchase performance analysis
THE OUTCOME
Acquisition and retention strategies that are measured separately.
DELIVERABLE 07
Reporting & Growth Optimization
Know what you're spending, earning, and learning.
We focus reporting on the numbers that matter to your business.
- New-customer acquisition cost
- Purchases and revenue
- First-order contribution
- Conversion rate
- Average order value
- Creative performance
- Repeat customer revenue
- Campaign efficiency
THE OUTCOME
Clearer decisions about what to stop, improve, and scale.
Start now — build my growth plan
Free strategy call + free 10-page TikTok Shop strategy document.
How the system works
The 5-Step Meta Ads Growth Framework.
Find the Profit Leaks
We audit your account, product economics, funnel, and creative to identify the biggest obstacles to profitable growth.
Build the Acquisition Engine
We structure campaigns around customer acquisition goals, tracking accuracy, and budget efficiency.
Launch Creative Testing Packs
We test different buying motivations through organized creative concepts rather than endlessly duplicating audiences.
Scale Proven Winners
We allocate more budget to campaigns and creatives that demonstrate sustainable economics, while managing fatigue and introducing new tests.
Retain & Compound
We separate existing-customer marketing from prospecting and develop repeat-purchase opportunities where appropriate.
Find what works. Understand why it works. Scale it carefully. Repeat.
Build my Meta Ads growth planFree call. Free 10-page TikTok Shop strategy document. No obligation.
Before vs. after
The Difference Between Running Ads and Operating a Growth System.
Without a system
With Hyper Brand Labs
Random creative testing
Organized creative concepts
Too many campaigns
Budget-appropriate architecture
ROAS without profit context
CPA and contribution targets
Existing customers mixed into acquisition
More deliberate customer segmentation
Increasing budgets without clear signals
Controlled scaling decisions
Weak product pages
Conversion-focused funnel reviews
Reactive optimizations
Repeatable testing and reporting
You don't need a more complicated ad account.
You need a better way to make decisions.
Supplement & CPG specialization
Built for Brands That Need More Than Generic Facebook Ads.
We work with ecommerce businesses where product margins, repeat purchases, brand trust, and creative quality determine advertising performance.
Supplement & Wellness Brands
Ingredient transparency, product education, substantiated claims, compliant creative, subscriptions, and replenishment strategy.
Beauty & Skincare Brands
Product demonstrations, authentic creator content, routine-based storytelling, and compelling product positioning.
Amazon Brands Expanding to Shopify
Take a product with demonstrated demand and build a direct-to-consumer acquisition strategy around it.
Consumer Packaged Goods
Hero SKU testing, bundle economics, repeat purchase behavior, and scalable creative production.
Established Shopify Brands
Campaign restructuring, creative testing, landing page improvements, and disciplined budget scaling.
Supplement compliance: We review advertising concepts against applicable platform requirements and flag claims requiring substantiation. Product claims and final legal compliance remain subject to appropriate brand and specialist review.
Your first 30 days
A Clear Implementation Roadmap. Not a Revenue Promise.
Audit & Foundation
- Review product economics
- Audit Meta Ads Manager
- Check purchase tracking
- Analyze product pages
- Define acquisition targets
- Build the creative test plan
Launch & Validate
- Configure campaigns
- Launch approved creative
- Verify conversion tracking
- Monitor delivery and spend
- Review early purchase signals
Creative Optimization
- Evaluate creative concepts
- Develop new variations
- Review landing page performance
- Identify potential winners
- Diagnose conversion friction
Profitability Review
- Compare CPA with target economics
- Assess new-customer performance
- Review contribution after advertising
- Identify next creative tests
- Develop the following month's growth priorities
This is an implementation roadmap, not a promise of profitability or a guaranteed revenue milestone within 30 days.
One team. One strategy.
What Goes Into Your Meta Ads Growth System?
Included in the proposed management engagement, subject to the agreed scope.
- 01Meta advertising audit
- 02Campaign architecture blueprint
- 03Customer acquisition economics model
- 04Creative testing strategy
- 05Product page and funnel recommendations
- 06Prospecting campaign management
- 07Budget optimization framework
- 08Retention strategy where applicable
- 09Performance dashboard and reporting
- 10Ongoing testing and optimization plan
One Connected Advertising System.
Instead of coordinating a media buyer, a creative strategist, a funnel consultant, and an analytics freelancer, get a coordinated growth approach built around your brand.
See what my brand needsYour free call includes a free 10-page TikTok Shop strategy document.
Your free strategy call
Get Your Custom Meta Ads Growth Roadmap.
Before you spend another dollar scaling your ads, find out what your numbers are actually telling you.
01
Your Acquisition Economics
What should your target customer acquisition cost be?
02
Your Campaign Structure
Are you using the right structure for your current budget?
03
Your Creative Opportunities
What advertising concepts should your brand test next?
04
Your Conversion Funnel
What might be stopping paid visitors from becoming customers?
05
Your Next 30–90 Days
Which improvements should be prioritized before increasing spend?
Your Next Move Isn't Another Random Ad.
It's a Better Plan.
Book my free Meta Ads strategy callFor ecommerce founders and marketing teams · No obligation · Availability varies
Includes your free 10-page TikTok Shop strategy document.
A few things worth knowing
Your Questions, Answered.
How much should I spend on Meta ads?
That depends on your product economics, acquisition targets, creative readiness, and available testing budget. As an illustrative testing range, some brands can begin with a controlled $50–$100/day test, while established businesses may need larger budgets to support multiple creative concepts. This is advertising spend, not a management price or a guaranteed recommendation.
Can you manage Meta ads for supplement brands?
Yes. Supplement advertising requires particular attention to claims, substantiation, creative messaging, and landing-page consistency. We build strategies around the product's actual positioning and applicable advertising requirements.
Do I need a Shopify store?
A conversion-ready website with accurate purchase tracking is strongly recommended for website-purchase campaigns. We can review your current funnel and identify what should be improved before launch.
What if my products already sell on Amazon?
Existing Amazon demand can be a useful signal of product-market fit. However, Meta customers behave differently from Amazon search shoppers, so we build creative and acquisition strategies specifically for social advertising.
Do you create the ads?
We develop creative concepts, scripts, briefs, and testing strategies. Production, creator sourcing, editing volume, and final deliverables should be defined in the management agreement.
How long does it take to see results?
Early campaign data can become available quickly, but meaningful optimization depends on purchase volume, spend, product economics, and tracking quality. There is no guaranteed timeline to profitability.
Will you manage retargeting and retention?
Where the account has sufficient audience volume and the scope includes it, we can develop separate retention campaigns for existing customers, replenishment, and complementary product offers.
How do I get started?
Book a free growth consultation using our main calendar. We'll discuss your current advertising, product economics, challenges, and the appropriate next steps. Every strategy call includes a free 10-page TikTok Shop strategy document.
For brands ready to build a real acquisition system
Stop Buying Traffic.
Start Building a Business
That Can Afford to Scale.
You don't need another agency promising a magical ROAS. You need to know what it costs to acquire a customer, which creative concepts actually drive purchases, and how to scale without losing control of your margins.
That's what our Meta Ads Growth Operating System is designed to help you do.
Your next winning campaign starts with a better strategy.
Book your free Meta Ads strategy callIncludes a free 10-page TikTok Shop strategy document.