What Should Be Included in a TikTok Shop Agency Contract?

Scope, access, reporting and performance terms · Updated October 2026 · Policies verified October 2026

Short answer

Scope, deliverables, fees, account ownership and access, reporting cadence, performance terms, confidentiality and termination.

Step-by-step

  1. 1Define goals and budget
  2. 2Shortlist agencies
  3. 3Score them on scope, proof and reporting
  4. 4Check references
  5. 5Review contract terms
  6. 6Agree on KPIs
  7. 7Run a 90-day review

Compliance checklist

  • ☐ You own all accounts
  • ☐ Clear scope and deliverables
  • ☐ Transparent reporting
  • ☐ Realistic projections
  • ☐ Exit terms

General information, not legal advice. Confirm current rules in Seller Center and with a qualified professional.

Keep going

Sources