CPG on TikTok Series
TikTok Shop Metrics for Scaling CPG Brands
By Sagan Rios · 2026
Want us to scale your CPG brand on TikTok Shop?
Book a Free Strategy Call →You can't scale what you don't measure. These are the numbers we review weekly for CPG clients.
Top-line
GMV, orders, average order value and refund rate.
Content
Hook rate (3-second views), watch time and click-through to product.
Creators
Active creators, videos posted, and GMV per creator.
Ads
Return on ad spend, cost per purchase and creative fatigue.
Retention
Repeat purchase rate and contribution margin after fees.
FAQ
What's a good hook rate?
It depends on category; compare against your own best videos and improve week over week.
Where do I find TikTok Shop analytics?
In Seller Center, plus third-party tools like Kalodata and FastMoss for competitor data.
Sources
- TikTok Shop Seller Center (US) — Official seller onboarding and policies
- TikTok Ads Manager Help Center — Spark Ads, GMV Max, targeting docs
- Kalodata — TikTok Shop product & creator analytics
- FastMoss — TikTok Shop market data
See all 20 TikTok Shop references →
More in this series
- How to Scale a CPG Brand on TikTok
- The TikTok Shop CPG Launch Checklist
- TikTok Shop Ads for CPG Brands
- TikTok Shop Affiliate Strategy for CPG Brands
- TikTok Shop Content Strategy for CPG
- TikTok Shop LIVE for CPG Brands
- Expanding an Amazon CPG Brand to TikTok Shop
- Shopify CPG Brands on TikTok Shop
- 10 TikTok Shop Mistakes CPG Brands Make
Ready to launch or scale on TikTok Shop? Get a free audit.
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