Case Studies · K-Beauty · Skincare

Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best Seller

How Medicube (K-Beauty · Skincare) reached $47.3M total gmv on TikTok Shop with our team.

#beauty#skincare#affiliate#creator#ads#scale
$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Medicube TikTok Shop results screenshot

The starting point

  • $20M+ revenue across channels but plateaued on TikTok. Needed effective targeting and creators.

What we did

  • Recruited 50 new affiliate creators per month
  • 20 video edits per month from creator UGC
  • Refined TikTok Ads to target the existing email list
  • $1K test budget scaled to $13K/month on affiliates

Results

  • $47.3M — Total GMV
  • 971.5K — Units sold
  • 10X — ROAS on 5 creators
  • 20% — Growth in 60 days

In one line

  • 20% growth within 60 days with just affiliates, then a 1-year extension and a budget increase to $13K/month.

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More from Medicube

The challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)
The strategy
The Medicube TikTok Shop Strategy, Step by Step
Results breakdown
Medicube TikTok Shop Results: $47.3M and 971.5K
Creators & affiliates
How Medicube Built a TikTok Shop Creator Program
Content & ads
Medicube: The Content and Ads System Behind $47.3M
Lessons
5 TikTok Shop Lessons From the Medicube Case Study
Playbook for similar brands
A TikTok Shop Playbook for Beauty Brands (Based on Medicube)
Timeline
Medicube TikTok Shop Timeline: From Plateau to $47.3M

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