Case Studies · K-Beauty · Skincare

Medicube TikTok Shop Results: $47.3M and 971.5K

A metric-by-metric look at what Medicube achieved on TikTok Shop.

#beauty#skincare#affiliate#creator#ads#scale
$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Medicube TikTok Shop results screenshot

$47.3M Total GMV

  • This came from: recruited 50 new affiliate creators per month; 20 video edits per month from creator ugc; refined tiktok ads to target the existing email list; $1k test budget scaled to $13k/month on affiliates.

971.5K Units sold

  • This came from: recruited 50 new affiliate creators per month; 20 video edits per month from creator ugc; refined tiktok ads to target the existing email list; $1k test budget scaled to $13k/month on affiliates.

10X ROAS on 5 creators

  • This came from: recruited 50 new affiliate creators per month; 20 video edits per month from creator ugc; refined tiktok ads to target the existing email list; $1k test budget scaled to $13k/month on affiliates.

20% Growth in 60 days

  • This came from: recruited 50 new affiliate creators per month; 20 video edits per month from creator ugc; refined tiktok ads to target the existing email list; $1k test budget scaled to $13k/month on affiliates.

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More from Medicube

Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best Seller
The challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)
The strategy
The Medicube TikTok Shop Strategy, Step by Step
Creators & affiliates
How Medicube Built a TikTok Shop Creator Program
Content & ads
Medicube: The Content and Ads System Behind $47.3M
Lessons
5 TikTok Shop Lessons From the Medicube Case Study
Playbook for similar brands
A TikTok Shop Playbook for Beauty Brands (Based on Medicube)
Timeline
Medicube TikTok Shop Timeline: From Plateau to $47.3M

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