Case Studies · K-Beauty · Skincare

How Medicube Built a TikTok Shop Creator Program

The creator and affiliate side of the Medicube TikTok Shop growth story.

#beauty#skincare#affiliate#creator#ads#scale
$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Medicube TikTok Shop results screenshot

Creator work we ran

  • Recruited 50 new affiliate creators per month
  • 20 video edits per month from creator UGC
  • $1K test budget scaled to $13K/month on affiliates

Why creators mattered

  • On TikTok Shop, creator videos are both the ad and the storefront. A steady flow of new creators keeps fresh content entering the feed every week.

Result

  • 20% growth within 60 days with just affiliates, then a 1-year extension and a budget increase to $13K/month.

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More from Medicube

Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best Seller
The challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)
The strategy
The Medicube TikTok Shop Strategy, Step by Step
Results breakdown
Medicube TikTok Shop Results: $47.3M and 971.5K
Content & ads
Medicube: The Content and Ads System Behind $47.3M
Lessons
5 TikTok Shop Lessons From the Medicube Case Study
Playbook for similar brands
A TikTok Shop Playbook for Beauty Brands (Based on Medicube)
Timeline
Medicube TikTok Shop Timeline: From Plateau to $47.3M

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