Case Studies · K-Beauty · Skincare

A TikTok Shop Playbook for Beauty Brands (Based on Medicube)

If your brand looks like Medicube, here is how to apply the same approach. Your results will depend on your product, margins, and execution.

#beauty#skincare#affiliate#creator#ads#scale
$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Medicube TikTok Shop results screenshot

Weeks 1–2

  • Recruited 50 new affiliate creators per month
  • Audit listings, pricing, and offers before driving traffic.

Weeks 3–6

  • 20 video edits per month from creator UGC
  • Refined TikTok Ads to target the existing email list

Weeks 7–12

  • $1K test budget scaled to $13K/month on affiliates
  • Review weekly and cut anything that is not paying back.

Reference result

  • 20% growth within 60 days with just affiliates, then a 1-year extension and a budget increase to $13K/month.

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More from Medicube

Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best Seller
The challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)
The strategy
The Medicube TikTok Shop Strategy, Step by Step
Results breakdown
Medicube TikTok Shop Results: $47.3M and 971.5K
Creators & affiliates
How Medicube Built a TikTok Shop Creator Program
Content & ads
Medicube: The Content and Ads System Behind $47.3M
Lessons
5 TikTok Shop Lessons From the Medicube Case Study
Timeline
Medicube TikTok Shop Timeline: From Plateau to $47.3M

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