Case Studies · K-Beauty · Skincare

Medicube: The Content and Ads System Behind $47.3M

How content volume and paid media worked together for Medicube.

#beauty#skincare#affiliate#creator#ads#scale
$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Medicube TikTok Shop results screenshot

Content and ad actions

  • Recruited 50 new affiliate creators per month
  • 20 video edits per month from creator UGC
  • Refined TikTok Ads to target the existing email list
  • $1K test budget scaled to $13K/month on affiliates

How we decided where to spend

  • Ads were only scaled on content that had already proven itself organically or through creators. That protects return on ad spend while volume grows.

Return

  • $47.3M — Total GMV
  • 10X — ROAS on 5 creators

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More from Medicube

Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best Seller
The challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)
The strategy
The Medicube TikTok Shop Strategy, Step by Step
Results breakdown
Medicube TikTok Shop Results: $47.3M and 971.5K
Creators & affiliates
How Medicube Built a TikTok Shop Creator Program
Lessons
5 TikTok Shop Lessons From the Medicube Case Study
Playbook for similar brands
A TikTok Shop Playbook for Beauty Brands (Based on Medicube)
Timeline
Medicube TikTok Shop Timeline: From Plateau to $47.3M

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