$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Lessons
- Fix the system before increasing spend.
- Repeat what works: recruited 50 new affiliate creators per month.
- Add new creators every month so content never runs dry.
- Scale paid only behind proven videos.
- Track a few numbers that matter — for Medicube, total gmv, units sold, roas on 5 creators, growth in 60 days.
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Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best SellerThe challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)The strategy
The Medicube TikTok Shop Strategy, Step by StepResults breakdown
Medicube TikTok Shop Results: $47.3M and 971.5KCreators & affiliates
How Medicube Built a TikTok Shop Creator ProgramContent & ads
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