Case Studies · K-Beauty · Skincare

Why Medicube Was Stuck on TikTok Shop (and What Fixed It)

Before scaling, Medicube faced a clear problem: $20m+ revenue across channels but plateaued on tiktok. needed effective targeting and creators.

#beauty#skincare#affiliate#creator#ads#scale
$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Medicube TikTok Shop results screenshot

The real bottleneck

  • $20M+ revenue across channels but plateaued on TikTok. Needed effective targeting and creators.
  • Most brands at this stage try to fix it with more ad spend. The fix was the system around the ads: creators, content volume, and offers.

First moves

  • Recruited 50 new affiliate creators per month
  • 20 video edits per month from creator UGC

What changed first

  • The first measurable signal was $47.3M total gmv.

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More from Medicube

Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best Seller
The strategy
The Medicube TikTok Shop Strategy, Step by Step
Results breakdown
Medicube TikTok Shop Results: $47.3M and 971.5K
Creators & affiliates
How Medicube Built a TikTok Shop Creator Program
Content & ads
Medicube: The Content and Ads System Behind $47.3M
Lessons
5 TikTok Shop Lessons From the Medicube Case Study
Playbook for similar brands
A TikTok Shop Playbook for Beauty Brands (Based on Medicube)
Timeline
Medicube TikTok Shop Timeline: From Plateau to $47.3M

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