$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Before
- $20M+ revenue across channels but plateaued on TikTok. Needed effective targeting and creators.
Phase 1
- Recruited 50 new affiliate creators per month
Phase 2
- 20 video edits per month from creator UGC
Phase 3
- Refined TikTok Ads to target the existing email list
Phase 4
- $1K test budget scaled to $13K/month on affiliates
After
- 20% growth within 60 days with just affiliates, then a 1-year extension and a budget increase to $13K/month.
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Full case study
Medicube TikTok Shop Case Study: $47.3M GMV · #1 Best SellerThe challenge
Why Medicube Was Stuck on TikTok Shop (and What Fixed It)The strategy
The Medicube TikTok Shop Strategy, Step by StepResults breakdown
Medicube TikTok Shop Results: $47.3M and 971.5KCreators & affiliates
How Medicube Built a TikTok Shop Creator ProgramContent & ads
Medicube: The Content and Ads System Behind $47.3MLessons
5 TikTok Shop Lessons From the Medicube Case StudyPlaybook for similar brands
A TikTok Shop Playbook for Beauty Brands (Based on Medicube)Other brand case studies
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