CPG on TikTok Series

The TikTok Shop CPG Launch Checklist

By Sagan Rios · 2026

Want us to scale your CPG brand on TikTok Shop?

Launch day is won in the two weeks before it. Use this checklist so your shop, listings and creators are ready to convert from the first video.

Account & compliance

Get approved in Seller Center, complete category qualifications and check product-specific rules for food, beverage and supplements.

Square hero image, benefit-led title, 6–9 images including lifestyle and size shots, and a short demo video.

Budget 100–300 free samples for creators in month one. Samples are the cheapest acquisition channel in TikTok Shop.

Have 20+ videos ready before launch so the account posts daily from day one.

Install the pixel, connect the catalog and prepare a GMV Max campaign for your hero SKU.

Yes, with category approval and compliance documentation. Check the Seller Center category rules first.

Plan for 100–300 in month one, focused on creators already posting in your niche.

Ready to launch or scale on TikTok Shop? Get a free audit.