$47.3M
Total GMV
971.5K
Units sold
10X
ROAS on 5 creators
20%
Growth in 60 days
Step 1
- Recruited 50 new affiliate creators per month
- This step fed the next one, so content and creators compounded instead of resetting each month.
Step 2
- 20 video edits per month from creator UGC
- This step fed the next one, so content and creators compounded instead of resetting each month.
Step 3
- Refined TikTok Ads to target the existing email list
- This step fed the next one, so content and creators compounded instead of resetting each month.
Step 4
- $1K test budget scaled to $13K/month on affiliates
- Outcome: 20% growth within 60 days with just affiliates, then a 1-year extension and a budget increase to $13K/month.
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Full case study
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