What Claims Can Skincare Brands Make on TikTok?

Cosmetic vs drug claim risks · Updated October 2026 · Policies verified October 2026

Short answer

Cosmetic claims describe appearance and feel. Claims that a product treats, heals or changes body function can make it a drug under FDA rules.

Federal rules (FDA, FTC) and TikTok's own product policies are separate. TikTok's US Product Listing Policy requires accurate listings and lawful products; enforcement can include listing removal or loss of selling privileges.

Step-by-step

  1. 1Classify the product (food, supplement, cosmetic, drug)
  2. 2Check TikTok category eligibility
  3. 3Collect documents (COA, labels)
  4. 4Review label and claims
  5. 5Approve creator scripts
  6. 6Submit listing
  7. 7Monitor enforcement

Compliance checklist

  • ☐ FDA labeling for the category
  • ☐ Substantiated claims
  • ☐ No disease or cure claims
  • ☐ FTC endorsement disclosures
  • ☐ TikTok restricted-category approval

General information, not legal advice. Confirm current rules in Seller Center and with a qualified professional.

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