What KPIs Should TikTok Shop Brand Owners Track?

Weekly scorecard and dashboard · Updated October 2026 · Policies verified October 2026

Short answer

Track GMV, orders, conversion rate, average order value, refund rate, active creators, ad ROI and contribution profit — reviewed weekly against the prior week.

Step-by-step

  1. 1Check orders and shipping SLAs
  2. 2Review shop health and violations
  3. 3Respond to customer messages
  4. 4Audit listings and stock
  5. 5Review creator posts and samples
  6. 6Check ad performance
  7. 7Update the weekly scorecard

Compliance checklist

  • ☐ On-time shipping
  • ☐ Accurate listings
  • ☐ Customer service response times
  • ☐ Policy violation review
  • ☐ Refund handling

General information, not legal advice. Confirm current rules in Seller Center and with a qualified professional.

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