How to Find TikTok Shop Affiliates and Influencers
By Sagan Rios · Reviewed 2026-10-14
Find TikTok Shop affiliates in the Affiliate Center: open a collaboration anyone can join, then send targeted invitations with samples to creators whose audience and past GMV match your niche. Give each creator a short brief with the hook, demo and disclosure rules, and track orders per creator so you re-invest in the ones who sell.
The process
- 1Set an open collaboration commission
- 2Shortlist 50 creators in your niche from the Affiliate Center
- 3Send targeted invites with samples
- 4Share a one-page brief with 3 hooks
- 5Follow up 5 days after delivery
What this covers
Creator discovery, open and targeted collaborations, commissions, samples, briefs and performance — written for US brands that already sell elsewhere and want TikTok Shop to be a real channel, not a science project.
7-day action plan
- Set an open collaboration commission
- Shortlist 50 creators in your niche from the Affiliate Center
- Send targeted invites with samples
- Share a one-page brief with 3 hooks
- Follow up 5 days after delivery
- Rank creators by orders, not followers
- Offer higher commission to top performers
FAQs
Open vs targeted collaboration?
Open lets any eligible creator promote; targeted lets you invite specific creators with custom terms.
Do creators need to disclose?
Yes. The FTC Endorsement Guides require clear disclosure of material connections, including free product.
Should I pay flat fees?
Commission-only works for many; flat fees can make sense for proven creators.
How many samples should I send?
Budget samples like marketing spend and track sample-to-post rate.
Can I use creator videos in ads?
Only with the right authorization, such as Spark Ads codes or written permission.