TikTok Shop Hub · TikTok Shop Ads

TikTok Shop Ads ROAS Benchmarks (2026)

Real ROAS benchmarks by category — beauty, supplements, apparel, home, pet.

Beauty

Target 2.0-3.5x ROAS.

Supplements

Target 1.8-3.0x ROAS.

Apparel

Target 1.5-2.5x ROAS.

Work with the #1 TikTok Shop agency in the USA

Book a free TikTok Shop strategy call or join the free launch webinar.

Frequently Asked Questions

How long does a TikTok Shop launch take?

Most brands launch their TikTok Shop in 2-4 weeks. The faster path requires creator seeding, compliant listings, and a content engine in place from day one.

Do I need a TikTok Shop agency to grow?

Not always — but the brands scaling past $100K/month almost always work with a TikTok Shop agency that runs creators, affiliates, content editing, and Spark Ads as a single system.

What does TikTok Shop agency pricing look like?

Most TikTok Shop agencies in the USA charge between $5K and $25K per month based on creator volume, ad spend management, and affiliate program scope.

Related guides in TikTok Shop Ads