Challenge
Established Amazon beauty brand needed to defend BSR against new competitors.
Strategy
Launched TikTok Shop with 100 beauty creators, before/after UGC, smart links routing to both TikTok and Amazon.
Result
TikTok Shop $180K/mo + Amazon sales 4x within 6 months.
Lessons
- TikTok is the new top-of-funnel for Amazon
- Before/after UGC is the highest-converting format for beauty
- Smart links capture demand regardless of channel
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