Case Study · Shopify DTC

Shopify DTC Brand: TikTok Shop Becomes 40% Of Revenue

TikTok Shop scaled to 40% of total revenue, blended CAC dropped 35%.

Challenge

$5M Shopify DTC brand had hit a CAC ceiling on Meta.

Strategy

Connected Shopify catalog, recruited 120 creators in first 90 days, ran Spark Ads on top organic winners.

Result

TikTok Shop scaled to 40% of total revenue, blended CAC dropped 35%.

Lessons

  • TikTok Shop unlocks creator commerce CAC
  • Shopify integration cuts setup time to days
  • Email capture from TikTok Shop fuels Shopify LTV

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