Challenge
$5M Shopify DTC brand had hit a CAC ceiling on Meta.
Strategy
Connected Shopify catalog, recruited 120 creators in first 90 days, ran Spark Ads on top organic winners.
Result
TikTok Shop scaled to 40% of total revenue, blended CAC dropped 35%.
Lessons
- TikTok Shop unlocks creator commerce CAC
- Shopify integration cuts setup time to days
- Email capture from TikTok Shop fuels Shopify LTV
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