Challenge
Scale a single-SKU kitchen gadget past $100K/mo plateau.
Strategy
Built creator pipeline of 200+, ran GMV Max with 50+ creative variations per week, LIVE shopping 4x/week.
Result
$1M GMV month, 4.1x ROAS at scale.
Lessons
- Creative volume beats creative perfection
- LIVE compounds GMV
- GMV Max needs 20+ winning creatives to scale
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