$50K
GMV in 35 days
10X
Ads ROAS
8X
Influencer ROAS
365d
Contract extension
Lessons
- Fix the system before increasing spend.
- Repeat what works: sourced 20 influencers and refilled the content calendar.
- Add new creators every month so content never runs dry.
- Scale paid only behind proven videos.
- Track a few numbers that matter — for Jar Of Love, gmv in 35 days, ads roas, influencer roas, contract extension.
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