Case Studies · Womenswear · Beachwear

Jar Of Love TikTok Shop Timeline: From Plateau to $50K

The sequence of moves that took Jar Of Love from its starting point to its results.

#clothing#fashion#amazon#ugc#ads#creator#launch
$50K
GMV in 35 days
10X
Ads ROAS
8X
Influencer ROAS
365d
Contract extension
Jar Of Love TikTok Shop results screenshot

Before

  • 7-figure cross-channel brand on Amazon. Wanted to scale TikTok but content was not engaging.

Phase 1

  • Sourced 20 influencers and refilled the content calendar

Phase 2

  • 30–60 second hook-driven UGC at volume

Phase 3

  • $3K ads test reached 12X ROAS, then scaled

Phase 4

  • +30 new affiliate creators per month

After

  • $50K GMV in 35 days, then a 365-day contract, 10X Ads ROAS, and 8X influencer ROAS.

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More from Jar Of Love

Full case study
Jar Of Love TikTok Shop Case Study: $534.8K GMV · 10X Ads ROAS
The challenge
Why Jar Of Love Was Stuck on TikTok Shop (and What Fixed It)
The strategy
The Jar Of Love TikTok Shop Strategy, Step by Step
Results breakdown
Jar Of Love TikTok Shop Results: $50K and 10X
Creators & affiliates
How Jar Of Love Built a TikTok Shop Creator Program
Content & ads
Jar Of Love: The Content and Ads System Behind $50K
Lessons
5 TikTok Shop Lessons From the Jar Of Love Case Study
Playbook for similar brands
A TikTok Shop Playbook for Clothing Brands (Based on Jar Of Love)

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