Case Studies · Womenswear · Beachwear

The Jar Of Love TikTok Shop Strategy, Step by Step

The exact four-part plan we ran for Jar Of Love.

#clothing#fashion#amazon#ugc#ads#creator#launch

$50K

GMV in 35 days

10X

Ads ROAS

8X

Influencer ROAS

365d

Contract extension

Jar Of Love TikTok Shop results screenshot

Step 1

Sourced 20 influencers and refilled the content calendar
This step fed the next one, so content and creators compounded instead of resetting each month.

Step 2

30–60 second hook-driven UGC at volume
This step fed the next one, so content and creators compounded instead of resetting each month.

Step 3

$3K ads test reached 12X ROAS, then scaled
This step fed the next one, so content and creators compounded instead of resetting each month.

Step 4

+30 new affiliate creators per month
Outcome: $50K GMV in 35 days, then a 365-day contract, 10X Ads ROAS, and 8X influencer ROAS.

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More from Jar Of Love

Full case study

Jar Of Love TikTok Shop Case Study: $534.8K GMV · 10X Ads ROAS

Why Jar Of Love Was Stuck on TikTok Shop (and What Fixed It)

Results breakdown

Jar Of Love TikTok Shop Results: $50K and 10X

Creators & affiliates

How Jar Of Love Built a TikTok Shop Creator Program

Jar Of Love: The Content and Ads System Behind $50K

5 TikTok Shop Lessons From the Jar Of Love Case Study

Playbook for similar brands

A TikTok Shop Playbook for Clothing Brands (Based on Jar Of Love)

Jar Of Love TikTok Shop Timeline: From Plateau to $50K

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