Case Studies · Automotive & Motorcycle

Why StarWin Was Stuck on TikTok Shop (and What Fixed It)

Before scaling, StarWin faced a clear problem: 100+ skus across multiple brand channels. needed scale without dropping below 5x roas.

#automotive#tech#gadget#affiliate#ads#scale#catalog
$7.9M
Total GMV
15X
ROAS in 70 days
11.6K
Affiliates
10%
Rev-share signed
StarWin TikTok Shop results screenshot

The real bottleneck

  • 100+ SKUs across multiple brand channels. Needed scale without dropping below 5X ROAS.
  • Most brands at this stage try to fix it with more ad spend. The fix was the system around the ads: creators, content volume, and offers.

First moves

  • 50 videos built from 10 hero SKUs
  • 50 affiliate creators recruited per month

What changed first

  • The first measurable signal was $7.9M total gmv.

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More from StarWin

Full case study
StarWin TikTok Shop Case Study: $7.9M GMV · 15X ROAS in 70 days
The strategy
The StarWin TikTok Shop Strategy, Step by Step
Results breakdown
StarWin TikTok Shop Results: $7.9M and 15X
Creators & affiliates
How StarWin Built a TikTok Shop Creator Program
Content & ads
StarWin: The Content and Ads System Behind $7.9M
Lessons
5 TikTok Shop Lessons From the StarWin Case Study
Playbook for similar brands
A TikTok Shop Playbook for Automotive Brands (Based on StarWin)
Timeline
StarWin TikTok Shop Timeline: From Plateau to $7.9M

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