$7.9M
Total GMV
15X
ROAS in 70 days
11.6K
Affiliates
10%
Rev-share signed
Step 1
- 50 videos built from 10 hero SKUs
- This step fed the next one, so content and creators compounded instead of resetting each month.
Step 2
- 50 affiliate creators recruited per month
- This step fed the next one, so content and creators compounded instead of resetting each month.
Step 3
- 10 influencers seeded 2 weeks of launch content
- This step fed the next one, so content and creators compounded instead of resetting each month.
Step 4
- Scaled ads only on the highest-engaging promos
- Outcome: 15X ROAS in 70 days plus a 10% rev-share agreement and 50 new affiliates every month.
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